- Web Design, Content Strategy & Answer Engine Optimization Project
80.9% Organic Growth in 90 Days:
The Omni Tax Help Story
Crafting Ideas Into Reality
The Omni Tax Help Story
Our client, Omni Tax Help, is a national tax resolution firm serving clients dealing with IRS debt, penalties, liens, and collections. In a highly competitive, high-intent space, Omni Tax Help needed a content-rich website that could rank quickly, build trust with people in financial distress, and be structured to earn citations as AI tools increasingly answer tax relief questions directly.
The objective was to launch a 300+ page website built around Answer Engine Optimization principles, capable of ranking competitively and earning first-place keyword placements within a short window, while giving the in-house team a scalable content and campaign structure to manage going forward.
Directed content strategy across service pages, solutions content, IRS program explainers, and a full tax glossary and resource library. Structured "what to do when" guides addressing levies, liens, wage garnishment, and notice escalation the exact questions people search and ask AI tools when they receive IRS correspondence. Built qualification and eligibility content supporting programs like Offer in Compromise, Installment Agreements, and Currently Not Collectible status.
Applied Answer Engine First methodology across the full site to structure process-heavy, FAQ-style content for AI citation, not just traditional rankings. Built trust and process-transparency content (how representation works, what to expect) designed to answer the credibility questions AI tools weigh when summarizing tax relief options.
Directed a team of three across media production, content development, and paid advertising. Managed multi-platform advertising strategy across Google Ads, Microsoft Ads, Meta, Reddit, and LinkedIn. Built and A/B tested conversion-focused landing pages to improve cost-per-lead performance.
Launched and optimized a 300+ page website. Achieved 80.9% organic traffic growth within three months of launch. Secured multiple first-place keyword rankings within the same three-month window.
Through a comprehensive AEO/GEO content strategy and full-scale website launch, we helped Omni Tax Help build organic visibility fast in a competitive, high-stakes vertical, positioning the firm to be found and trusted whether a prospective client starts with a Google search or asks an AI assistant what to do about IRS debt.