- Lead Generation & Digital Footprint Expansion Project
Transforming Waste Management
A Strategic Digital Marketing Case Study
Crafting Ideas Into Reality
A Strategic Digital Marketing Case Study
Our client, a waste service broker, approached us with the challenge of enhancing their online presence and attracting more clients to their waste management services. Recognizing the importance of digital marketing in today’s competitive landscape, they sought our expertise to revamp their digital strategy.
The primary objective was to increase brand visibility, generate leads, and nurture those leads into conversions. Our focus was on leveraging strategic digital marketing techniques to target the right audience and showcase the client’s waste management solutions.The primary objective was to elevate the real estate company's online presence, showcase property listings effectively, and generate leads. The client aimed to position itself as a trusted and innovative player in the competitive real estate market.
Conducted a comprehensive analysis of the waste management industry and identified key trends and market gaps. Aligned digital marketing strategies with the client’s business goals and objectives. Provided actionable insights to optimize the client’s online presence.
Identified relevant platforms based on the client’s target audience and industry trends. Developed and executed targeted advertising campaigns to reach potential clients. Utilized data-driven approaches to refine and optimize campaigns for maximum impact.
Implemented paid social campaigns on platforms such as Facebook, Instagram, LinkedIn, Reddit, Pandora and YELP. Created engaging ad content that highlighted the client’s waste management services. Monitored and adjusted campaign parameters to ensure optimal performance.
Introduced drip campaigns to nurture leads through strategic email sequences. Customized content to address different stages of the buyer’s journey. Implemented marketing automation tools to streamline the lead nurturing process.
Increased Online Footprint and Brand Visibility Through strategic advertising and targeted campaigns, our client experienced a notable enhancement in their digital presence: Gross revenue achieved a 16.5% increase in net revenue compared to the previous year. Returning customers grew significantly, with a 34% year-over-year (YoY) increase, reaching approximately 6,100 loyal clients. New customer acquisition achieved an all-time high, with a 56% YoY growth rate. Improved Campaign Performance and Traffic Metrics The implemented campaigns generated measurable traffic and engagement improvements: Non-branded traffic surged by 306% over three months compared to the same period last year. Organic and direct traffic increased by 11% over three months, further demonstrating the impact of optimized strategies. Click-through rate (CTR) for non-branded traffic saw a dramatic improvement, rising from 0.08% to 0.26% over the same period. Lead Generation and Conversion Success Campaign optimizations led to significant growth in leads and conversions: Paid social campaigns yielded a 16% increase in conversions, with Yelp delivering a 24% conversion rate. Call volume saw consistent growth, with MoM increases of 32% from key campaigns. Toilet sales demonstrated strong growth, contributing significantly to overall revenue improvements. Positive ROI and Business Growth The combination of data-driven strategy and execution resulted in a highly favorable return on investment: Revenue continued to climb steadily, driven by increased customer retention and acquisition. The alignment of campaign goals with business objectives ensured sustainable growth in the client’s customer base.
By leveraging tailored digital marketing strategies and implementing high-performing campaigns, we exceeded the client’s expectations. The results highlight the effectiveness of data-driven decision-making in the waste management industry, cementing the client’s position as a leader in their field.