Most businesses see Bing Ads as an afterthought, but they should consider it sooner. Bing Ads uses a similar auction dynamic as the Google Ads auction. Hence, the advertisers on Bing have numerous benefits from a lack of competition, such as better ad positions and cheaper costs per click.
Steep competition for top keywords has made PPC even more integral for any online marketing strategy. Ads and other Google-branded results take up large amounts of screen real estate on many high-volume, money-keyword searches. An approach that balances appearances on these search engine pages, combined with a high number of low-volume keywords, leads to a lower-cost and more efficient PPC campaign.
Dingo Integrated Marketing can get you started on Google and/or Bing Ads, or overhaul your existing campaigns. Each campaign involves complete development, from creation to optimization to management.